↑ 1.0 1.1 "His soul sang Yeh Dil Maange More", Mid-Day, Delhi,, , retrieved, ".Pepsi litigated actively to assert an exclusive right to use the slogan. The catchphrase became a runaway success and other business entities sought to appropriate it in their messaging. The ads featured prominent sports personalities and film stars, such as Sachin Tendulkar, Aamir Khan and Amitabh Bachchan, and were directed by Prahlad Kakkar, a veteran ad film director.
It was a continuation of Pepsi's advertising campaign in the mid-to-late nineties, which it had initially launched as an ambush marketing effort against Coca Cola during the 1996 Cricket World Cup. The slogan was coined as a tagline for a Pepsi television advertisement series that first ran in December 1998 and sought to establish Pepsi as a strong brand with Indian youth.
Low physical activity, (especially during and post COVID-19 pandemic), imbalanced diet, and unhealthy diet patterns are major attributes for the rise of NCDs. The epidemic of NCDs poses devastating health consequences for individuals, families, and communities, and threatens overall health systems. In India, non-communicable diseases are rising at an alarming rate. Plaque is a waxy substance made up of cholesterol, fatty molecules, and minerals. This blocks important nutrients and oxygen from reaching our hearts. Heart Diseases occur when plaque develops in the arteries and blood vessels that lead to the heart. These problems more often occur in low-and middle-income countries. Globally, cardiovascular diseases and heart strokes including non-communicable diseases (NCDs) are collectively responsible for the mounting proportion of all disabilities, mortalities, and even pre- matured deaths of people before reaching 70 years of age.
0 kommentar(er)
